In episode 114 of the Sound In Marketing Podcast, I talk about the subtle powers of sound in e-commerce.
What does a black t-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers.
This episode was a re-boot from an article with the same name that I wrote back in 2020.
Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here and there. The experimental sound of a black t-shirt and other “sound effects” was pieced together by Dreamr Productions.
For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook.
For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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