Alex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the skills required for success in marketing analytics.
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Data x Marketing Analytics, with Ayushi Agarwal
2021 x Marketing Analytics, with Nate Christian
Agency Marketing x Analytics, with Peter Nicolardi
Innovation x Marketing Analytics, with Valerie Lemieux
Influencer Marketing, with Laide Ayodeji
Data x Analytics, with Mike Audi
The Tales of a Marketer, with Jim Sterne
Design x Marketing Analytics, with Sebastian Huynh
Data Science x Marketing Analytics, with Dr. Samar Deen
Wisdom x Analytics, with Tanner Skenderian
The Future of Marketing, with Ari Sheinkin
Marketing & Analytics Careers, with Ainul Huda
The Truth about Marketing Analytics, with Ethan Adams
Education x Marketing Analytics, with Anastasiia Toropova
Launching Your Career in Marketing, with Sid Khaitan
Introduction to Paid Search, by Alex Sofronas
(Part 2) Hiring Greatness, with James Ramsey
(Part 1) What’s broken in your marketing machine? With James Ramsey
The Perfect Analyst, with Scott Shaffer
The Power of Data, with David Mays
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