Would you like to be a guest on a podcast? If so, you want to pay attention to what Kelly Mosser has to say about pitches.
The biggest mistake most potential guest make is the emphasis of the pitch. The message boils down to "I want airtime on your show. Here's why I deserve it. Here's why you should give it to me." This one-sided approach misses the key detail that podcasts are a business collaboration. When you focus on what you can get, and what the audience might take away, the host and the show are kind of forgotten. Put yourself in the shoes of the host. Why would they want someone on their show who doesn't care about them.
If you understand you are entering a business partnership with the host together it is easier to think about how can you help the host achieve his/her goals. Then you need to explain what you bring to the audience. When you start with that approach you are much more likely to be invited to be a guest on the show.
#858 Ego Drives Social Media
#857 A Great Bio Makes People Want to Get to Know You.
#856 Take your business to the next level
#855 To Meme or Not to Meme
#854 How Introverts Network
#853 - Lessons from a Networking Junkie
#852 Google Doesn’t Buy From You
#851 The Testimonial Interview
#850 Next Level Entrepreneur
#849 Sometimes You Need to Shout A Little
#848 Write a Book
#847 Email Works, Let It Work For You
#846 A Little Help From Your Friends
#845 Manage Your Inbox
#844 What Marketing Can’t Do
#843 It is All About Attitude
#842 Don’t Scale Too Fast
#841 Do Not Trust Your Gut
#840 Plans are Living Breathing Documents
#839 Write Copy that Converts
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