If you're B2B and have marketing automation, how do you know you're managing it and optimizing the platform correctly? It's a complicated process with so many variables but when properly configured, they are proven to increase sales opportunities and closes.
I am joined by Rhoan Morgan of DemandLab, a revenue generation/campaign execution firm, to discuss at a high level, the benefits of marketing automation, data modeling, lead scoring, and lead nurturing/content management processes that when optimized, can drive more revenue and ROI.
And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories
Lead Nurturing Content Strategy with Marketing Automation
Content Syndication: Driving Targeted Leads Across the Web.
eCommerce Business Strategies: Revenue Lift or Shift?
Website Revenue Optimization for B2B. More than Conversion Optimization!
Why and How a Fractional CMO can Grow Your Business & Revenue
Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads
Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:
Know what a Sending Platform Is? Engage with Prospects with Automated Direct Mail
Lead Generation Now. The Zero Moment of Truth. Emerge Stronger.
Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more. A good primer on the options.
App Marketing Strategies. What You Need to Know to Grow Your App.
Revenue Enablement and Marketing Accountability. What You Need to Know Now.
Intent Data in B2B Marketing. Target Companies Most Interested in You.
Marketing Technology strategies. How does your firm's Martech stack up?
An Overview of Sales Enablement Tools and How They Help Grow Sales
How to Maximize ROI & Revenue Generation with Marketing Mix Modeling
Email Marketing and Sales Automation; Driving Engagement via Email
Is It Time to Rebrand? Setting the Stage for a New Brand Story.
Utilizing AI to retarget high value customers effectively for increased revenue
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast