In this episode, Iztok Franko, founder of Diggintravel.com shares his views about airline recovery and how it will change airline digital marketing short-term and long-term. Topics covered:
We also talked about the upcoming launch of the Diggintravel Airline Digital Academy and how it can help airlines prepare for the current challenges and new opportunities.
Link to Airline Digital Retailing Academy >> https://bit.ly/2EjWqPz
Diggintravel Academy Group chat [Reflection on 2020 and trends for 2021]
Finnair Digital Transformation [How Airlines Adapt to COVID-19]
Rui Pereria, Director of Product Design & UX Research at eDreams and former Head of UX Research at Ryanair
Why UX Research Matters Even More in the Post-COVID-19 World
A 5-Step Action Plan for A Data-driven Airline [Ido Biger, CDO & CIO at EL AL Israel Airlines]
5 Key Principles of Modern Airline Digital Products [LATAM Case Study]
3 Successful Etihad Innovation Cases that Address COVID-19 Challenges
Talking travel trends, recovery, data and the future of distribution [Gavin Harris, Skyscanner]
How to do and measure digital marketing on a large scale [AirAsia case study]
5 Key Lessons For Airline Digital Future
Airline Industry Outlook - Q&A with Henry Harteveldt
Tips For Your Personalization and Experimentation Program [Ronny Kohavi, Airbnb]
3 Future Scenarios for Airline Distribution and Retailing [Nina Wittkamp, McKinsey]
Technology and Digital Trends: 2020 – 2025 Outlook [Miha Kralj, Accenture]
Innovation through experimentation [Stefan Thomke, book author and Harvard Business School professor]
Experimentation Tips From a Digital Expert at Gartner
How to be an airline digital leader on a large scale and at low cost? [Joel Goldberg, CDO Wizz Air]
Digital Strategy: From Vision to Execution [EL AL Israel Airline]
Google Expert’s Tips for Mobile UX Design and Conversion Optimization
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