Jeff Coyle is the Co-founder and Chief Product Officer at MarketMuse. MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. It combines advanced AI, natural language processing and machine learning algorithms to produce actionable insights for inbound marketers.
Jeff shares great insights into how we got to today's way that SEO (Search Engine Optimization) and SEM (Search Engine Marketing) work and how to unlock the machine that will get you team (or yourself) rethinking how to get found, and create great content.
We talk about techniques, tools, and really have fun with how you can approach SEO and content as an individual or a business.
Check out MarketMuse at https://marketmuse.com
Connect with Jeff on LinkedIn at https://www.linkedin.com/in/jeffcoyle/
This episode is sponsored by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee
Ep. 53 - VMworld 2017 US Announcements Recap with Rene Van Den Bedem (@vcdx133)
Ep. 52 - The Journey to becoming an IT Architect with @vmiss33
Ep. 51 - The Death of Configuration Management with Rob Hirschfeld (@zehicle)
Ep. 50 - SRE Revisited plus the Challenges of Ops and more with Rob Hirschfeld (@zehicle)
Ep. 49 - Open Source Enterprise Solutions as-a-Service with @madhuramaskasky of @platform9sys
Ep. 48 - Bad Travel, 10X performers, and the Technology Domestique
Ep. 47 - DevOps, Microservices, Processes, and People with Randy Shoup (@RandyShoup) Part 2 of 2
Ep. 46 - DevOps, Microservices, Tools and Processes with Randy Shoup (@RandyShoup) Part 1 of 2
Ep. 45 - Community Building - products, platforms, and challenges with Angelo Luciani (@AngeloLuciani)
Ep. 44 - 128 Technology and the SDN Challenge with Patrick Melampy (@pmelampy)
Ep. 43 - Re-platforming your blog and lessons in personal brand with Richard Arnold (@d8tadude)
Ep. 42 - Spiraling Ops Debt, SRE Solutions and @RackN chat with Rob Hirschfeld (@zehicle))
Ep. 41 - Tools and Strategies for Advanced and Rapid IT Learning with @vcdx133 and @byronschaller
Ep. 40 - HashiCorp and DevOps Defined with @armon of @HashiCorp
Ep. 39 - HashiCorp and the Value of Composable Infrastructure with @mitchellh of @HashiCorp
Ep. 38 - AWS re:Invent Thoughts and Evolving from Virtualization to Cloud with @DiscoPosse
Ep. 37 - All about Containers with Phil Estes (@estesp)
Ep. 36 - The rise of the Generalist and Community Skill Building with Craig Waters (@cswaters1)
Ep. 35 - Unikernels: The what, why, and when chat with Ian Eyberg of @deferpanic
Ep. 34 - Containers, IT Evolution and more with Brian Gracely (@bgracely)
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