Jeff Coyle is the Co-founder and Chief Product Officer at MarketMuse. MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. It combines advanced AI, natural language processing and machine learning algorithms to produce actionable insights for inbound marketers.
Jeff shares great insights into how we got to today's way that SEO (Search Engine Optimization) and SEM (Search Engine Marketing) work and how to unlock the machine that will get you team (or yourself) rethinking how to get found, and create great content.
We talk about techniques, tools, and really have fun with how you can approach SEO and content as an individual or a business.
Check out MarketMuse at https://marketmuse.com
Connect with Jeff on LinkedIn at https://www.linkedin.com/in/jeffcoyle/
This episode is sponsored by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee
Ep 92 - Vlad Edelman on Targetable and the Power of Personalized Advertising
Ep 91 - Ankesh Kumar on LetsChat.chat and Building Better Customer Interactions
Ep 90 - Om Suthar (@astr0mnaut) on SQRL.me (@sqrlme), Health, Wealth, and Wellness
Ep 89 - Eran Kirzner (@Eran72726582) of Lightbits Labs (@lightbitslabs) on Founder's Lessons and Building a Successful Startup
Ep 88 - Lauren Cooney (@lcooney) on Spark Labs, Coaching, and Inclusivity in Tech and Business
Ep 87 - Adam Post (@semi_technical) on Determination, Perseverance, and Goal Setting
Ep 86 - Kelly Goolsby (@kgool) from Liquid Web on Managed Service Advantage and IT Architect Tips
Ep 85 - Motivation and Decisions in the Face of Adversity with Jacob DeLuise
Ep 84 - The Solocast talking #VMworld, #vFit, and Architect Thinking for Vendor Announcements
Ep. 83 - @Tech_LevelUp, #vFit, #vTrailMap and @VMworld with Yadin Porter de Leon (@porterdeleon)
Ep 82 - #vFIt, #VMworld, #vCoffee, and Digital Rebar + @RackNGo with Rob Hirschfeld (@zehicle)
Ep 81 - AWS Outposts and Serverless Twitter Thread Chat with Ben Kehoe (ben11kehoe)
Ep 80 - Clubhouse.io and Developer Focus with Kurt Schrader (@Kurt) and Mitch Wainer (@MitchWainer).
Ep 79 - Kickstarting your Business and Ideas with James Olander - @TheRoostStand
Ep 78 - DevOps-as-a-Service and Evolving Ourselves with David R Shaw (@Shawzer)
Ep 77 - Virtual Design Master (@vdmchallenge) Season 6 Announcement with @angeloluciani
Ep 76 - Ultimate Email Productivity with @PonyDotGG founder Dmitry Minkovsky (@dminkovsky)
Ep 75 - The Wonder, Balance, and Ethics of AI with @humamiio founder Barney Loehnis (@barneylo)
Ep 74 - The Infotainers and the Psychology of Great Expo Presentations with Anders Boulanger (@the_Infotainers)
Ep 73 - Open Source, Closed Minds - A Discussion on Open Core and Open Source Monetization with Rob Hirschfeld (@zehicle) of @RackN
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