Jeff Coyle is the Co-founder and Chief Product Officer at MarketMuse. MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. It combines advanced AI, natural language processing and machine learning algorithms to produce actionable insights for inbound marketers.
Jeff shares great insights into how we got to today's way that SEO (Search Engine Optimization) and SEM (Search Engine Marketing) work and how to unlock the machine that will get you team (or yourself) rethinking how to get found, and create great content.
We talk about techniques, tools, and really have fun with how you can approach SEO and content as an individual or a business.
Check out MarketMuse at https://marketmuse.com
Connect with Jeff on LinkedIn at https://www.linkedin.com/in/jeffcoyle/
This episode is sponsored by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee
Ep. 33 - @OpenStack Newton, AUC, and Community with Shamail Tahir (@ShamailXD)
Ep. 32 - Wordpress rebranding, plugins, and security with Edward Haletky (@texiwill) Part 2 of 2
Ep. 31 - @TVPStrategy rebrand, and more with Edward Haletky (@texiwill) Part 1 of 2
Ep. 30 - @OpenStack, Community, and more with Mark Collier (@SparkyCollier)
Ep. 29 - DataGravity, Data Security and @vBrisket VMworld Events with David Siles (@dsiles)
Ep. 28 - Talent Sourcing for Today's High Tech Roles, Community Style with Jill Jubinski (@jilljubs)
Ep. 27 - The Art and Challenges of Community Building with @JonoBacon
Ep. 26 - The Art of Learning with David Davis (@davidmdavis)
Ep. 25 - Mesosphere DCOS and Open Source Innovation with Michael Hausenblas (@mhausenblas)
Ep. 24 - HCI, Learning, and Community Goodness with Amit Panchal (@amitpanchal76)
Ep. 23 - NetApp ONTAP 9, Community and Blogging with Justin Parisi (@NFSDudeAbides)
Ep. 22 - An Open Letter to IT Community Organizers and Vendors featuring Angelo Luciani (@AngeloLuciani)
Ep. 21 - Thinking like an Architect and Mentoring Community with Rene Van Den Bedem (@vcdx133)
Ep. 20 - OpenStack Ecosystem and Summit Catch Up with Ken Hui (@kenhuiny) of @Rackspace
Ep. 19 - OpenStack Interop, RackN and more with Rob Hirschfeld (@zehicle)
Ep. 18 - The Importance of Company Culture and Building Trust with Ben Nye
Ep. 17 - Developer Advocacy with Matthew Brender (@mjbrender)
Ep. 16 - 2 Ninjas 1 Blog - Private cloud with Nick Colyer (@vNickC) and Amy Manley (@WyrdGirl)
Ep. 15 - OpenStack Mitaka Updates, Nova goodness and more with Stephen Gordon (@xsgordon)
Ep. 14 - Intel SDI-x, snap, and more with Matthew Brender (@mjbrender)
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