The Fractional C-Suite Retreat
Business:Marketing
Jennifer Zick is the Founder and CEO at Authentic Brand. Being a fractional professional requires walking the line between supporting your client and telling them what they need to change, and Jennifer sees how all of this works. She sits down with host Joseph Frost to talk about some of the latest innovations she sees in the c-suite.
Takeaways
Quote of the Show:
05:46 “I say there's two questions to ask. It's who do we want to matter to and why should we matter to them? And then how do we intersect their world in a way that's meaningful and relevant. And when we get to that point of intersecting their world, instead of then what do we pitch them, it's how do we help them?”
Links
Ways to Tune In
Getting Your Ducks in a Rowe - Fractional C-Suite Retreat - Episode # 022
Building your Brand - Fractional C-Suite Retreat - Episode # 021
Premium Advice - Fractional C-Suite Retreat - Episode # 020
The Client Experience - Fractional C-Suite Retreat - Episode # 019
The Future of Technology - Fractional C-Suite Retreat - Episode # 018
The Next Generation - Fractional C-Suite Retreat - Episode # 017
All Around the World - Fractional C-Suite Retreat - Episode # 016
Foundational Principles - Fractional C-Suite Retreat - Episode # 015
Being a Visionary - Fractional C-Suite Retreat - Episode # 014
Impactful Fractional Professionals - Fractional C-Suite Retreat - Episode # 013
Navigating the Digital Space - Fractional C-Suite Retreat - Episode # 011
Decentralized Leadership - Fractional C-Suite Retreat - Episode # 010
Partnering For Success - Fractional C-Suite Retreat - Episode # 009
Marketing Framework - Fractional C-Suite Retreat - Episode # 008
Outsourcing the Solution - Fractional C-Suite Retreat - Episode # 007
Mastering Technology - Fractional C-Suite Retreat - Episode # 006
A Rock and a Plan - Fractional C-Suite Retreat - Episode # 005
The Fractional Innovator - Fractional C-Suite Retreat - Episode # 004
Results vs Outcomes - The Fractional C-Suite Retreat - Episode # 003
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