Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.
Watch Eric's recent video: Starting strong in 2021
Contact the Thinking Ahead Podcast at marketing@gfk.com
Replay: Rewriting the influencer playbook
Booming shopping trends: What to watch
The future of work and a digital lifestyle
"Driving" consumer expectations in 2021
The world according to Biden and Trump supporters
A timeline of COVID and its impact on consumers and brands
The future of the smart home today
The future of sustainability: What brands & marketers need to know
Going back to school in the time of COVID-19
The changes and challenges of advertising
How does Gen Z feel about COVID-19 and the future?
The Rise of eSports and its Fans
Finding purpose in crisis: Brands, COVID-19, and social responsibility
Activism, anxiety, and the new consumer marketplace
Bringing new precision to programmatic targeting
Life under Crisis: How consumers feel about COVID-19 and protests
Understand the forces shaping the future of shopping
Creating Success Through In-Market Testing
Rewriting the Influencer Playbook
The Art of Digital Ad Targeting
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