Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.
Watch Eric's recent video: Starting strong in 2021
Contact the Thinking Ahead Podcast at marketing@gfk.com
The Art of Digital Ad Targeting
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights
Changes in lifestyles & behaviors following COVID-19
Is Sustainability still important in uncertain times?
How American Consumers are Handling the COVID-19 Outbreak
Today's Cannabis Consumers: Understanding Their Needs, Concerns, and Purchases
Understanding CBD Consumers
Coronavirus: Tracking its impact on brands & consumers
The "dark" side of the marketing
Future of Retail: The Impact of Technology
Why are we still talking about Millennials?
Coming Soon
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