This week we talk about marketing and advertising to parents. We analyse some recent consumer campaigns by brands such as Tommee Tippee, Nike, Maltesers and Bloom & Wild. We talk to author, blogger, podcaster and creative strategist Clemmie Telford about the portrayal of real-life in advertising and marketing, and having difficult conversations and answering difficult questions.
Tommee Tippee #thebooblife https://www.tommeetippee.com/en-gb/thebooblife
Spill the Milk IG Series https://www.instagram.com/tommeetippeeuk/channel/?hl=en
Manifest https://manifest.group/
The Toughest Athletes AD by Nike https://www.youtube.com/watch?v=_-5MGkUwe6w&t=2s
Nike further expands protections for pregnant athletes after fierce backlash https://edition.cnn.com/2019/08/19/business/nike-pregnant-policy/index.html
Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol by Holly Glenn Whitaker
Jacqueline Wilson, Women and Journalism, Pensions Campaign and Alcohol Marketing - Woman’s Hour https://www.bbc.co.uk/programmes/m000mk2b
Weekend Woman's Hour - The Feminisation of alcohol marketing, Nudity & Sculptor Bridget McCrum https://www.bbc.co.uk/programmes/m000ms9s
Maltesers ads show honest realities of motherhood in support of mums’ mental health https://www.thedrum.com/news/2021/03/08/maltesers-ads-show-honest-realities-motherhood-support-mums-mental-health
The first step to thoughtful marketing - Bloom & Wild https://www.bloomandwild.com/optout
But Why?: How to answer tricky questions from kids and have an honest conversation with yourself by Clemmie Telford https://www.waterstones.com/book/but-why/clemmie-telford//9781472278784
Mother of All Lists https://motherofalllists.com/
But Why Podcast hosted by Clemmie Telford https://podcasts.apple.com/gb/podcast/but-why/id1553074696
Twitter: @clemmie_telford https://twitter.com/clemmie_telford
Instagram: Clemmie_telford https://www.instagram.com/clemmie_telford/
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
Brandsplaining and why does every brand want to change the world?
We love you, but we‘re not buying it and Paul Stollery
Stack Them Skills and Why Marketing and Communications Should Be A Part of Recruitment of Campaigns
Launching a Podcast on Zero Budget and Nia Singleton on working with the community
Birmingham City F.C WTF? and Marketing to Over 60s
Am I Stuck In A Rut or Is It Pandemic Fatigue? Fadumo Olow, Telling The Story Of Women’s Sport
Destination Addiction and Communicating with Empathy
Filtered Images, False Advertising and Raf McDonnell, Founder of Talent & Brands
4-day week in PR and Fandoms
Wellbeing at work - more than a yoga class and the revival of internal communications with Dev Mistry
Keeping up with the Kardashians of CPD and Product Placement
Asking for Help at Work and Wellness PR Guru Naomi White
Digital Calendar Etiquette and Pinterest What Are We Missing?
What Socials Work for Work and Personal Brand with Rob Armstrong-Haworth
'Rainbow Washing' and Learning from Gaming
Personal Success and Hyping Yourself with Lucy Wern
We're Back, Saying 'Yes' and How Hybrid are You?
David Pembroke: the advisor to Eddie Jones and the man who wants to change Government Comms
Brain Fog and Brand Banter
Performance Fatigue and Arts & Culture PR with Corrina Antrobus
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast