The most delicious, lean red meat that isn't beef is Ostrich! If you are like me, you probably have not tried it. I did and was pleasantly surprised! Today I interview the premiere Ostrich farmer in America, Alex McCoy, CEO, of American Ostrich Farms. Agriculture is the single most important industry in America if you ask me, and Alex is single-handedly building the value chain for this environmentally friendly, healthy, and sustainable alternative to beef. Join me as I dive deep into Alex's business to discover the challenges and immense future opportunities for this unique bird.
Origin story
Health and environmental benefits
The biggest consumer challenge
Building the value chain
Vertical integration
Using every part of the bird
It's red meat, not beef
What differentiates ostrich that makes it an interesting addition to your protein mix
The business model
Certification proliferation
The birds never leave the farm
Problems with DTC marketing
Chefs love ostrich meat
Foodservice strategy
Jerky?
Growth plans
Preferred climate
The matrix
Season 3, Episode 19
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
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Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
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Getting Naked, Sustainable and Functional with Niall Phelan, Founder The Naked Collective E105
Driving Sales in a Hot Niche Market with John Stech, Chief Chipotle Officer and Bernie Domingo, CMO, Co-Founders, Left Lane Pepper Company E104
Building an Alcoholic Beverage Brand with John Behling, President JuJu Wine Labs with co-host Kevin Scott, the beverage expert.
The CBD Mixer with First Mover Status with Jonathan Shultz, President Backyard Soda with special co-host Kevin Scott, beverage expert Episode 102
The Bright Future of Plant-Based Food with Jorge Azevedo, Chief Growth Officer, Planterra Foods
Fasting with Food and Overcoming The Top 5 Myths About Purpose-Based Brands With Manos Spanos, President L-Nutra E100
Ultrafast Grocery Delivery with James Walker, CEO BUYK E99
How To Launch an ”Awesome” Mission-Based Brand with Carl Starkey, Co-Founder AWSM Sauce E98
From Bar Bet to Shark Tank. The Story of Snacklins and the Union Kitchen Accelerator with Samy Kobrosly and Elena Rosenblum E97
Launching A Purpose-Based Brand Without Sacrificing The Vision with Maggie Sadowsky, President 8 Track Foods E96
Grow Your Band By Creating A Culinary Culture with Greg Gorgone Co-Founder at Pineapple Academy
Transforming A New York City Family Business Into a Corporation with Craig James, CEO Barrie House Coffee & Tea
Brand Expansion Strategies And The Best Tasting Pit BBQ On The Planet! with Cim Yoder, SVP Brookwood Farms BBQ
You Are Marketing Wrong! with Jennifer Lindsey, VP Global Marketing, Corbion
Reciprocity Selling: How to Win Business in a Mature Market with Bret Getzel VP Foodservice Sales Seaboard Food
Leading with Purpose with Daniel Nicholson, CEO and President of NadaMoo!
The Great Resignation: The REAL Reason Why People Are Quitting with Hyrum Egbert, VP Sales and Marketing
Best in Class Strategies From The First Race To The South Pole with Aileen Rerhrhaye, SVP Sucafina
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