The most delicious, lean red meat that isn't beef is Ostrich! If you are like me, you probably have not tried it. I did and was pleasantly surprised! Today I interview the premiere Ostrich farmer in America, Alex McCoy, CEO, of American Ostrich Farms. Agriculture is the single most important industry in America if you ask me, and Alex is single-handedly building the value chain for this environmentally friendly, healthy, and sustainable alternative to beef. Join me as I dive deep into Alex's business to discover the challenges and immense future opportunities for this unique bird.
Origin story
Health and environmental benefits
The biggest consumer challenge
Building the value chain
Vertical integration
Using every part of the bird
It's red meat, not beef
What differentiates ostrich that makes it an interesting addition to your protein mix
The business model
Certification proliferation
The birds never leave the farm
Problems with DTC marketing
Chefs love ostrich meat
Foodservice strategy
Jerky?
Growth plans
Preferred climate
The matrix
Season 3, Episode 19
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
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Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
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The Squeeze on the Fruit Industry with Juan Galotti, Head of Sales at Les vergers Boiron
How AI Will Change The CPG World Forever with Jason Villano, Global Head of Strategy, CPG Tredence
Cutting Through The Noise with Matt Kovacs, President, BLAZE PR, the Lifestyle Brand Agency
How To Scale A CPG Brand with Brion Cimino, Chief Revenue Officer at Outer Aisle
First Ever Seating Maximization Technology With Rehan Khanzada CEO and Founder Let us Nudge
Reviving A Slumping Category with Tom Martin VP Sales Borden Dairies and CPG expert
Pioneering Sustainable Foodservice Solutions Through AI and Robotics with Linda Pouliot CEO and Founder Dishcraft Robotics
Sustainability and The City Of Tomorrow with Matt Prindiville, CEO and Chief Solutioneer at Upstream
Sustainability Through Aquafarming with Joe Koran VP Sales Forever Oceans
Feed The World with Jody Boyman, Co-Founder and Chief Purpose Officer at Hungry Planet
The Bad Boys of Beer with Lorne Zweig, VP Sales Sleeman Breweries
How To Start A Brewery with Michael Marquess, CEO Mother Road Brewing Company
Marketing Acute Hyper-Functional Products with Filip Keuppens VP Global Sales, Pickle Juice Company
E72 Nancy Brooks VP National Accounts ”Courageous Conversations”
E71 Thomas O‘Gara VP Culinary Tessemae‘s
E70 Eric Skae, CEO Carbone Fine Foods ”The Simplest Hardest Business In The World”
E69 Jeff Dorr, CEO ArrowStream: ”Creating A Single Source of Truth” in the Food Supply Chain and SaaS Selling Strategies
How to Revive a Nostalgic Brand with Stephanie Stuckey, CEO Stuckey‘s Corporation E68
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