The Fundraising Talent Podcast
Business:Non-Profit
Shelby has been a part of the team at Colby College for 5 years. In her role, Shelby leads audience-centric strategy and content for annual fund communications in addition to managing relationships with class volunteers to help them reach ambitious goals. Colby is currently in the midst of a campaign for $750M, the largest campaign in liberal arts college history. Shelby and the team at Colby are aware that their unwillingness to take on risks is actually the biggest risk of all. They collectively understand that "We've always done it that way" is an especially expensive way of thinking and just don’t buy it.
What occurred to me during our conversation is that Shelby really enjoys her work, which isn’t something I always pick up on with other guests. She appreciates her team’s sense of community and collaboration as well as their willingness to scrap bad ideas. She believes fundraising should not be rote or mechanical and doesn’t have to resemble an assembly line.
Later this week, our recovery plan will be available free for download. We are very grateful to Jennifer Harris, Andrew Olsen, Theresa Lee, as well as our friends at OneCause and iWave for contributing to this resource. As always, we are very grateful to OneCause for being our sponsor.
#responsivefundraising #unpredictable
226 | How can my nonprofit create a new fundraising strategy in one-week?
225 | Has the annual fund become fundraising’s comfort zone?
224 | Can our culture of philanthropy emerge from authentic story-telling?
223 | How can nonprofits effectively reframe their fundraising opportunities?
222 | How do we get the relationship between CEO and Chief Fundraiser right?
221 | What if fundraising technologies could shift our focus from initial to subsequent gifts?
220 | Has the pandemic readied fundraising for a growth spurt?
219 | Is it time for fundraising to abandon the notion of “going directly to the cause”?
218 | Why isn’t your nonprofit using a multi-channel approach to fundraising?
217 | Who is to blame for your organization’s arms-length fundraising habits?
216 | What might be possible if digital fundraising really shoots for the moon?
215 | What does an ideal partner for lane one fundraising look like?
214 | Is now the right time to outsource your lane one fundraising efforts to someone you trust?
213 | How can fundraisers take their acknowledgement efforts to a whole new level?
212 | How can nonprofits leaders ensure that they are building authentic donor relationships?
211 | Should we look for fundraising professionals who stay put a bit longer?
210 | Is now the time to drop the fundraising formulas and experiment with something new?
209 | How can fundraising professionals push a little harder on their DEI efforts?
208 | Why is early specialization so dangerous for fundraising professionals?
207 | How do we ensure that both marketing and fundraising are given their due?
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