Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 7 April 2020
Working conditions have never been in such a state of flux. Across every country, industry, sector, structure, you name it; we’ve adapted like never before. Between laying off employees and re-hiring in a hurry, madly setting up correctly aligned remote workstations, equipment purchasing for staff, tech challenges... it is, as always, small businesses who lead from the front when it comes to flexibility.
But somewhere in there we all need to remember that our employees are actually HUMANS and not just chess pieces who need to adapt immediately to our needs.
So now more than ever it’s important for businesses to engage on a personal level with their workforce. To make sure you understand their needs as humans as well as your responsibilities as an employer.
Andrea Dzumla has across multiple companies, encouraged a diverse workforce which ticks all the eclectic boxes. Through a unique management style and genuine connections he’s managed to understand the individuality of his employees and adapt these relationships to the new remote workplace world we all now live in.
Welcome to the show Andreas.
Topics we’ll be covering:
To find out more go to their website: https://longtailux.com/
About Longtail UX
Longtail UX has invented an entirely new way to make website content available and discoverable to users. Its patented technology aims to answer each user’s questions and to connect customers to the most relevant products, services and any other information from across the website in just one click.
By creating scalable landing pages for every long tail keyword related to a company’s product, the technology delivers a perfect match for every keyword searched by potential customers. As well as boosting traffic and conversions, the technology also ensures SEO investments are 100% measurable, providing detailed analytics that demonstrate results down to the individual keyword level.
Longtail UX was founded by Andreas Dzumla and Will Santow. Andreas is an ex-Googler and Dentsu Aegis Network agency GM. Will has more than 25 years of experience as a successful business owner and entrepreneur.
Next up for Longtail UX is the release of its new product - ‘Google SOS’ (‘Google Shopping Ads on-page Suggestions') which will allow online retailers to increase return on ad spend on Google Shopping Ads 20-30%, by creating landing pages that show multiple products related to the search, rather than just single items, as is currently the case with traditional Shopping Ads.
JobKeeper 2.0 - Let's unpack JK again! What does this version mean for my small business? With special guest Nicole Lynch from Streamline Management
My experience of StartUp Support Programs - the Good and Bad and the Ugly With special guest Caroline Lepron, founder of Skoutli
When is a good time to mediate a business dispute? With special guest Crombie Pitts from CP Mediations
The journey of a Non-Tekky Tech Founder With special guest Sharon Melamed, founder of Matchboard
Adventures in the new media landscape - how can small business tap in?
Who are your strategic partners and how can you implement a change management process to grow your business?
Who knew Commercial Leasing would make or break the entire economy?
Creating content marketing that works
Finally, a good news retail story!
What’s your Innovation Frustration?
So your team is MIA as they WFH. Why communication, culture and leadership are your most important skills right now.
Update from ASBFEO & Small Biz Matters
The Accidental Pivoting Champion
Getting prepared for (possibly the weirdest) End of Financial Year
Statistics - How can small business access, digest and use the ABS data?
2020’s Top 5 Tech products to get you remote working like a pro!
Pivot, Pirouette, Adapt and rewrite your business story
Does working online mean you need to charge less... even remotely?
Top Tips for Nailing Online Meetings
Small businesses’ top technology challenges with remote working
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