From our archive. This conversation with Mike Wittenstein was originally released in August 2021. If you missed it then, you should definitely check it out now.
Why does your business exist? If you answered to make money, you are missing the point. That may be why your own a business, but the business exists to create value for your customers.
As you define your reason to exist consider, the value you create, who you create it for, and what the customer will ultimately do with your product or service.
Mike Wittenstein says those three elements comprise your “reason for being” which can become the North Star, or guiding principal for your business.
About Mike
Mike is a 5-time professional services entrepreneur and IBM’s former eVisionary. Global business/creative executive who speaks four languages. Leaders, Chiefs of Staff and Boards call on Mike to help them find profitable opportunities, sharpen their ideas, win support from their teams, and create more value for their customers. An expert at defining “what’s next” through stories, Mike is a popular in-person and virtual speaker, podcast guest, blogger, and media contributor.
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#936 The Multipurpose Business Plan
#935 How to Raise Your Price
#934 Face the Day
#933 She Thinks Big
#932 - Find Your Personal Sytle
#931 When Facebook Goes Away
#930 Stop Wasting Money on Marketing
#929 Start with Words
#928 Time for a Rebrand
#927 Bringing Sales and Marketing Together.
#926 Start with the Middle.
#925 Call Visitors to Action
#924 Your Next Hire
#923 What is Your Brand Position
#922 A Short Letter is Hard to Write
#921 Where are Your Keys?
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
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