From our archive. This conversation with Mike Wittenstein was originally released in August 2021. If you missed it then, you should definitely check it out now.
Why does your business exist? If you answered to make money, you are missing the point. That may be why your own a business, but the business exists to create value for your customers.
As you define your reason to exist consider, the value you create, who you create it for, and what the customer will ultimately do with your product or service.
Mike Wittenstein says those three elements comprise your “reason for being” which can become the North Star, or guiding principal for your business.
About Mike
Mike is a 5-time professional services entrepreneur and IBM’s former eVisionary. Global business/creative executive who speaks four languages. Leaders, Chiefs of Staff and Boards call on Mike to help them find profitable opportunities, sharpen their ideas, win support from their teams, and create more value for their customers. An expert at defining “what’s next” through stories, Mike is a popular in-person and virtual speaker, podcast guest, blogger, and media contributor.
#857 A Great Bio Makes People Want to Get to Know You.
#856 Take your business to the next level
#855 To Meme or Not to Meme
#854 How Introverts Network
#853 - Lessons from a Networking Junkie
#852 Google Doesn’t Buy From You
#851 The Testimonial Interview
#850 Next Level Entrepreneur
#849 Sometimes You Need to Shout A Little
#848 Write a Book
#847 Email Works, Let It Work For You
#846 A Little Help From Your Friends
#845 Manage Your Inbox
#844 What Marketing Can’t Do
#843 It is All About Attitude
#842 Don’t Scale Too Fast
#841 Do Not Trust Your Gut
#840 Plans are Living Breathing Documents
#839 Write Copy that Converts
#838 Marketing Success is Not a Fairy Tale
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