DMOU: Destination Marketing Organization University
Business:Management & Marketing
When a community pushes back on the industry that is its lifeblood, what is a DMO to do? Jennifer Wesselhoff of the Sedona Chamber of Commerce sits in on this episode of DMOU to share the story of how a DMO that thought it was being responsive to its community found itself using all the wrong measures and all the wrong words. Today, the Chamber is at the vanguard of global sustainability, heralded as a model for international DMOs. Jennifer's story is both compelling and inspirational for all Destination Marketing leaders.
Johnson, Weissenborn & Seder: Previewing the Advocacy Summit
Sara Brish: Using DMO Technology to Punch Above Your Weight Class
Butch Spyridon: The Chair's Agenda for Destinations International
David Peacock: The Future of Tourism
Shelly Green: On Ethics and Accountability
Ray Hoyt: Diversifying DMO Revenue Streams
Dave Nolan: Lessons Learned from a Former DMO Pro
Adam Stoker: The Touchpoints that Drive Destination Marketing
Don Welsh & Jack Johnson: Destination International's Response to the New Reality
Katherine O'Donnell: How OUT RVA and BLK RVA are Transforming the Richmond VA Narrative
Kalene Griffith: Creating the Seat at the Table
Rickey Thigpen: Prioritizing Diversity, Equity and Inclusion
Gary Sherwin: A New Model for Destination Marketing
Jay Burress: On Being a Shared Community Value
Steve Paganelli: 20 Years of (Re)Evolution with TripAdvisor
Meghan Risch: Crisis Communications in a COVID-19 World
Julie Hart: What DMO Leaders Need to be Considering Now
Bill Geist: The Role of DMO Boards during COVID-19
Bryan Grimaldi: What DMOs Need to Be Considering in the Era of COVID-19
Gretchen Hall: On Destination Management
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