The Passle Podcast - CMO Series
Business:Marketing
It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent years have no doubt seen the most monumental step change, from advances in technology to the way firms and their clients operate and interact on a daily basis.
On this episode Charles Cousins is lucky to talk to Lisa Azzuolo, Chief Marketing Officer at Bennett Jones, about the challenges facing legal marketers and how to deliver value in today’s climate as well as the lessons learned in implementing a commemorative communications campaign that resonated with all of the firm's stakeholders.
Charles and Lisa discuss:
Find out more about Bennett Jones’ history and its centennial campaign, Firm First: 100 Years of Service and Trust, here.
Episode 127 - Karen Snell of Kennedys on Modernising & Globalising a BD function
Episode 126 - Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development
Episode 125 - Sona Spencer of Troutman Pepper on Being an Advocate for Talent
Episode 124 - Brianna Leung of Much Shelist on How a Law Firm Strategy is Made
CMO Series REPRESENTS - Beyond Sight: Advancing Accessibility in Digital Marketing with Tim Dixon of Intertek
CMO Series REPRESENTS - In the Spotlight: Danielle Smith on Baker Donelson’s Women’s Initiative
Episode 123 - Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs
Episode 122 - Emily McKeown Of Godfrey & Kahn On Authentic Business Development - Building An Approach That Fits Your Market & People
CMO Series Podcast Special Episode: Live Podcast from LMA Southeast
2023 Passle CMO Series Thanksgiving Special
Episode 121 - John Eix of Crowe & Dunlevy on Making an Instant Impact in a Regional Firm
CMO Series REPRESENTS - Lynnette Espy-Williams of Cozen O’Connor on Thriving Together: Cultivating Allyship, Safety & Diversity in Law Firm Culture
Episode 120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing
Episode 119 - Tom Helm of Smith Gambrell Russell on Leading with Intent: A CMO’s Journey to Growth
Episode 118 - Mikkel Keller Stubkjær of Novicell UK on Composable Architecture and Why it Benefits Your Firm
CMO Series REPRESENTS - Flipping the Script on DEI: Courtney Carter of Jenner & Block on Developing Talent and Shaping Client Relationships
Episode 117 - Justin Portaz of Jenner & Block on Trusting your team: Lessons from a legal CMO
Episode 116 - Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm
Episode 115 - Client Listening 101 with JeanMarie Campbell of Baker McKenzie
Episode 114 - Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry
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