On this episode we are joined by Lawrence Castillo from Brody Pennell.
This is Lawrence's second appearance on The Smart HVAC Marketing Podcast. We had him as guest in 2021, his episode was the most listened to episode--so we knew we had to have him back!
Lawrence is the President of Brody Pennell Heating & Air Conditioning, the legendary 77 year old HVAC leader in Southern California.
In this episode, Lawrence reviews the checklist for strategically planning for a successful 2022 if you are a residential contractor. Plenty of takeaways for contractors of all sizes in my discussion with one of the most respected operators in the industry.
Being 2 months into 2022, we want to give you the tools you need to succeed this year.
Lawrence emphasizes the important of writing this plan down on paper--this makes it official and gives it a better chance of being completed and followed.
We discuss the ongoing hiccup of COVID and that you should have COVID built into your business plan.
Brody Pennell was voted best company in the LA area, so you know they're doing something right!
The Importance of Communication and Attention to Detail | Jeffrey Ranshaw- Air Outlook Inc.
How HVAC Contractors Can Offer More Value To Their Customers | Bryan Davenport - Oxbox HVAC
How HVAC Contractors Can Grow Their Business With Ecommerce | Will Housh - Contractor Commerce
Practical Marketing For HVAC Contractors | Tyler Bower - Bower Heating & Air
The Next Generation Of A Family Owned HVAC Business | Joseph & Jessica Alvarez - A&T Mechanical Heat & Air Services
The Benefits Of Converting Your HVAC Business To A Franchise | Derek Cole - One Hour Heating & Air Conditioning
Training Home Services Technicians To Sell The Right Way | Brian Burton - Benjamin Franklin Plumbing/Mister Sparky/One Hour
Determining The Right Time To Grow Your Business | Clint Kennon - Kennon Heating & Air Conditioning
Easy Ways To Track Your HVAC Marketing Efforts | Brie E. Anderson - Beast Analytics
How HVAC Contractors Can Save Time & Money Every Day | Luke Hanson - CompanyCam
Finding Ways To Operate Your Business More Efficiently | Jeremy Hairston - Complete Comfort LLC
Dialing In Your HVAC Marketing In Different Areas | Matt Tyner - Max Service Group
Building A Personal Brand On Instagram | Ashley Lynds - Global The Source
Getting The Job Done Right The First Time | Jordan Gomez - Salt Air
Learning New Skills in The HVAC Industry | Megan Bierlein - American Comfort
Staying Ahead Of The Curve In A Growing Area | Ronnie Roberts - Heritage Air Conditioning & Heating
How To Use Direct Mail For HVAC Marketing | Edgar Esparza - A Star Air Conditioning & Plumbing
Making Waves In The HVAC Industry | Ben Poole - HVAC Tactical
Social Media Marketing For HVAC Contractors | Tyler Lewis - Air Master Heating & Air Conditioning
How Much Does HVAC Digital Marketing Cost?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth