On this episode we are joined by Lawrence Castillo from Brody Pennell.
This is Lawrence's second appearance on The Smart HVAC Marketing Podcast. We had him as guest in 2021, his episode was the most listened to episode--so we knew we had to have him back!
Lawrence is the President of Brody Pennell Heating & Air Conditioning, the legendary 77 year old HVAC leader in Southern California.
In this episode, Lawrence reviews the checklist for strategically planning for a successful 2022 if you are a residential contractor. Plenty of takeaways for contractors of all sizes in my discussion with one of the most respected operators in the industry.
Being 2 months into 2022, we want to give you the tools you need to succeed this year.
Lawrence emphasizes the important of writing this plan down on paper--this makes it official and gives it a better chance of being completed and followed.
We discuss the ongoing hiccup of COVID and that you should have COVID built into your business plan.
Brody Pennell was voted best company in the LA area, so you know they're doing something right!
Weathering The Harsh Winter Climate In Montana | Ryan Doran - Anderson's HVAC & Plumbing
Working With Property Management Companies For HVAC Services | Joe Kline - Trademark Heating & Cooling
Educating Customers On Indoor Air Quality | Grimes Heating & Cooling
Hiring The Right Staff To Grow Your HVAC Business | Donny Dunn - Dunn's Heating, Cooling, and Plumbing
Starting Your Own HVAC Business | Derek Ryan - Downhome HVAC
HVAC Van Wrap Designs That Make You Stand Out | Chris Bishop - Davis Heating & Air
Acquiring HVAC Companies To Grow Your Business | Chris Jones & Greg Nelson - Green Dot Home Services
Rebranding Your Company To Increase Awareness | Will Degroat - Miller's Heating & Air Conditioning
Encouraging Customers To Leave Google Reviews | Joshua Gray - Tidewater Pro Air
Utilizing Youtube To Build An Engaged Audience - Josh Griffin
Cost Effective Ways To Grow Your HVAC Business | Josh Foreman - Air Handlers
Leveraging Traditional & Digital Advertising To Build Brand Awareness | Lauren Wilson - One Hour Heating & Air Conditioning
Accelerate Your Revenue With Instant Two-Way Conversations | Matt Minor - Hatch
Word of Mouth Marketing Strategy for HVAC Contractors
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