Like many business owners I defined myself as the founder of my company, Roundpeg. Lorraine Ball and Roundpeg were intricately linked. The fact that the business was originally an outgrowth of my personality got lost along the way.
I became an outgrowth of the business. That was fine for 20 years until I sold Roundpeg. Suddenly that cornerstone of my brand was gone. So I've spent the last two years realigning, adjusting and figuring out who I am and what my brand is.
The funny thing is that I have come to the conclusion that who I was when all of this started is exactly who I am today. My brand is the sum total of what I know about marketing and what I've done as a marketing professional over of these years.
This is a lesson for every business owner. Never lose sight of the that you are your brand.
#954 Listen toThis
#953 Create Human Centered Content
#952 What Will Your Offer Web Visitors?
#951 Strategic Marketing
#950 -Sales Stories
#949 Write Yourself a Letter
948 A New Take on PPC
#947 Selling the Dream
#946 Burn the Boat
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#944 - Absolute Marketing
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#942 Leverage Other People’s Platforms
#941 Lessons from a Lifelong Networker
#940 - The Conversion Form - Where the Magic Happens
#939 Build Your LinkedIn Brand
938 -Use a Quiz to Find Your Best Prospects .
#937 Build Better Landing Pages
#936 The Multipurpose Business Plan
#935 How to Raise Your Price
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