Jodi Cerretani, VP of Marketing at RollWorks, an Account Based Marketing platform, sat down with Mike to discuss how marketers can use ABM to maximise their marketing efforts and how RollWorks can support this process. Jodi shares why it is more important than ever to focus on intent and how this can set you up for success. She also offers the best advice she has been given and provides her own advice for new marketers starting their careers.
About RollWorks
RollWorks is an account-based marketing platform for B2B marketing and sales. Through proprietary data and machine learning, RollWorks helps teams identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness.
Time Stamps
[00:27.00] – Jodi shared a little about her career journey and what lead her to RollWorks.
[04:20.00] – What is Rollworks? How does it help its customers – Jodi shares her insights.
[08:41.00] –Mike and Jodi discuss integrations and target audiences in ABM marketing
[12:49.00] – What marketing strategies and tactics does RollWorks use itself?
[17:02.00] – Jodi talks about measurement and pricing transparency
[21:47.00] – Jodi offers her marketing advice and industry insights
Quotes
“I think you have to be comfortable with a certain amount of ambiguity and instinct. Yes, this matters. Yes, this is going to drive action. Yes, this is worth my time. And it, it pushes the initiatives of a business forward, even though I can't see it in my…revenue.” Jodi Cerretani, VP of Marketing at RollWorks.
Follow Jodi:
Jodi Cerretani on LinkedIn: https://www.linkedin.com/in/jodicerretani/
RollWorks website: https://www.rollworks.com/
RollWorks on LinkedIn: https://www.linkedin.com/company/rollworks/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Interview with Sharekh Shaikh at CleverX
Interview with Bonnie Crater at Full Circle
Interview with Farzad Rashidi at Respona
Interview with Evan Kramer at MotionPoint
Interview with Morgan McLintic at Firebrand
Interview with Domenica Di Lieto at Emerging Comms
Interview with Haralds Gabrans Zukovs at Credolab
Interview with Jeff Day at Act-On
Interview with William Hearn at Sendinblue
Interview with Ruben Vardanyan at Joomag
Interview with Mark Williams-Cook at AlsoAsked
Interview with Abhi Godara - Rytr
Interview with Rena Fallstrom - Pure Storage
Interview with Mark Stouse - Proof Analytics
Interview with Karthik Suresh – Ignition
Interview with Jeffrey Mack – Agility PR
Interview with Jason Byer – Crowdspring
Interview with Sam Oh – Ahrefs
Interview with Darby Sieben – Unbounce
Interview with Terri Delfino – FormAssembly
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield