Toronto native Ariel Garten was 23 when she had her first collection showcase at Fashion Week. The owner of a budding clothing label that was making newspapers around the city, she was bewildered when her father suggested she leave the industry. Garten went to school while producing her designs at the same time, eventually graduating with a degree in neuroscience Something in her was prompted to follow her father’s advice, and she found herself on the cusp of a radical reinvention. Having worked in neurological research and early brain computer interface systems, Garten decided to commercialize the technology - a process that involved raising millions of dollars from investors. The result was the award-winning Muse Headband collection, a brain-sensing headband that gives real-time feedback during sleep and meditation. At 5’2”, a petite female in a male-dominated industry, Garten was able to fund and create a product that has now been used in studies by Mayo Clinic and other major research institutions. “I was so scared,” she says, “that it wouldn’t be good enough…but at the same time, I had this deep confidence in myself and I had the ability to really silence my inner critic.” In this candid conversation with Covey Club founder Lesley Jane Seymour, Garten explains her choices and the passion that inspired her along the way.
FREE GIFT! Don’t start your reinvention without downloading CoveyClub’s starter guide called “31 Badass Tips for Launching Your Reinvention Without Fear!”
#30: Helping women achieve economic equality (Fran Pastore)
#29: When you decide to reinvent everything at once (Pamela Redmond Satran)
#28: Reinventing after divorce: “Let yourself be afraid” (Susan McPherson)
#27: Reinvention after a big giant hairy public failure (Sallie Krawcheck)
#26: How to open yourself up to reinvention ideas that throw themselves at you (Jana Brown)
#25: Reinventing to find your bliss (Margaret Roach)
#24: How to reinvent to change the world (Shelley Zalis)
#23: Reboot your career after a big break! (Diane Flynn)
#22: What kind of legal do you need for your reinvention? (Candice Cook Simmons)
#21: How do you finance your reinvention? (Tracy Chadwell)
#20: When your health forces you to reinvent (Dr. Donnica Moore)
#19: Reinventing during the wait in the pick-up line (Claire Cook)
#18: A Beautiful Reinvention (Stephanie Duttenhaver and Cindy Edwards)
#17: She helps you shop for products that treat women fairly (Amy-Willard Cross)
#16: 5 secrets to reinventing yourself as a writer (Laura Munson)
#15: Reinvent yourself as a millionaire! No, really. (Julia Pimsleur)
#14: Easiest reinvention trick? (Agathe Assouline-Lichten)
#13: Should you reinvent to pay it forward? (Eileen Gittins)
#12: Can you reinvent with a childhood friend? (Alison Matz and Linda Sawyer)
#11: Can you apply big-brand concepts to creating your personal brand? (Patrick Hanlon)
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