Toronto native Ariel Garten was 23 when she had her first collection showcase at Fashion Week. The owner of a budding clothing label that was making newspapers around the city, she was bewildered when her father suggested she leave the industry. Garten went to school while producing her designs at the same time, eventually graduating with a degree in neuroscience Something in her was prompted to follow her father’s advice, and she found herself on the cusp of a radical reinvention. Having worked in neurological research and early brain computer interface systems, Garten decided to commercialize the technology - a process that involved raising millions of dollars from investors. The result was the award-winning Muse Headband collection, a brain-sensing headband that gives real-time feedback during sleep and meditation. At 5’2”, a petite female in a male-dominated industry, Garten was able to fund and create a product that has now been used in studies by Mayo Clinic and other major research institutions. “I was so scared,” she says, “that it wouldn’t be good enough…but at the same time, I had this deep confidence in myself and I had the ability to really silence my inner critic.” In this candid conversation with Covey Club founder Lesley Jane Seymour, Garten explains her choices and the passion that inspired her along the way.
FREE GIFT! Don’t start your reinvention without downloading CoveyClub’s starter guide called “31 Badass Tips for Launching Your Reinvention Without Fear!”
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#49: Reinventing because you no longer believe (Tova Mirvis)
#48: When disruption forces you to reinvent (Bonnie Levison)
#47: Resetting to slow life down (Rachel Lightfoot)
#46: Reinventing through “subconscious surviving” (Tashyra Ayers)
#45: Moving out of stuck (Julien McRoberts)
#44: Reinventing to find your place in the world (Gretchen Rubin)
#43: The simple phrase that reinvented my life (Susan Hyatt)
#42: Finding time, money, freedom, happiness ("Downsizing Ninja" Rita Wilkins)
#41: Reinventing after taking down your boss (Gretchen Carlson)
#40: When the birth of a daughter forces you to reinvent (Mary Beth Ferrante)
#39: Reinventing with a weekend “side hustle" (Gillian Garrett)
#38: Reinventing after tragedy (Laura Dinsmore)
#37: Her dry cleaning bill made her do it (Sarah LaFleur)
#36: Reinventing against the odds (Louise Phillips Forbes)
#35: Reinventing to fill up her empty nest (Jeannie Ralston)
#34: “Fake it till you make it!” Reinventing with moxie! (Barbara Warren)
#33: Reinventing after cancer (Tamika Felder)
#32: Reinventing by teaching fearlessness (Randi Levin)
#31: When life forces you to reinvent - after an abusive relationship (Vani Murthy)
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