The Passle Podcast - CMO Series
Business:Marketing
Every CMO in professional services approaches their role from a unique perspective.
On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s how to develop a revenue mindset in legal marketing.
Alistair Bone is very lucky to welcome Deborah Ruffins, Chief Marketing Officer at Perkins Coie, who joins the podcast to share how a revenue mindset and approach can enable marketers to become central to the growth of their firm.
Deborah and Ali discuss:
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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