The Passle Podcast - CMO Series
Business:Marketing
Every CMO in professional services approaches their role from a unique perspective.
On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s how to develop a revenue mindset in legal marketing.
Alistair Bone is very lucky to welcome Deborah Ruffins, Chief Marketing Officer at Perkins Coie, who joins the podcast to share how a revenue mindset and approach can enable marketers to become central to the growth of their firm.
Deborah and Ali discuss:
Episode 115 - Client Listening 101 with JeanMarie Campbell of Baker McKenzie
Episode 114 - Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry
Episode 113 - Will Brewster of Clyde & Co on The Journey Of A Law Firm Merger Through a Communications Lens
Episode 112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing
Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23
Episode 110 - Delivering successful research projects: What legal marketers need to know
Episode 109 - Alison Janzen of Torkin Manes on Building an Integrated Approach to Content Marketing
Episode 107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change
Episode 106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development
Episode 105 - Megan Senese of Stage on taking a client-first approach to legal business development
Episode 104 - Andrea Burke of WilmerHale on Charting your Career Progression in Legal Marketing
Episode 103 - Áine Bryn of Marsh McLennan on Demonstrating the Strategic Credibility of the Marketing Function
Episode 102 - Michelle Murray on Key Client Programs: What Your Firm Needs to Know
Episode 101 - Drinking from the firehose: Sarah Kempsey of Montgomery McCracken on the first 12 months as a new CMO
Episode 100 - Celebrating 100 episodes and exploring the future of professional services marketing
Episode 99 - Behind the scenes of a legal rebrand with Erica Roman of Cole Schotz
CMO Series REPRESENTS - Born This Way: Roy Sexton of Clark Hill on Inclusion, Community and the Role of Leadership
Episode 98 - Suzie Williams of McMillan on The Client Experience & Differentiating the Firm’s Brand
Episode 97 - Jennifer O’Donnell of Segal McCambridge on Walking in the Shoes of a New Legal CMO
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