Episode 79 - A Few Words with Jeff Copetas
In this episode - recorded at Out of Office in Hudson, Massachusetts - I talk with Jeff Copetas, Senior Director of Web and E-Commerce at Avid Technology, about dress codes in the workplace, homegrown videos, content marketing, social media, sales, advertising, Peter Frampton, Matthew McConaughey and much more.
My favorite quote of Jeff's from this episode? "Marketing is not 'buy my product anymore.'"
About Jeff Copetas
Jeff says, "I use my 20-plus years in E-Commerce, Digital Marketing and Social Media to help teams succeed and create value inside of organizations. And to have fun doing it, because that's just as important. Completely driven by data, conversion rate optimization, A/B testing and ALWAYS taking the perspective of the customer. Other than that, I am also a person. I love nonfiction books, ice cream, music and playing ice hockey. I’m a huge fan of long, hot showers and the Director of Web & ECommerce at Avid Technology."
Reading, Writing, Arithmetic and Social Media
Putting Yourself Out There on Social Media
If I Were a Business or a Brand with the Budget
The Tree That Falls in the Woods
What Can You Do for Social Media?
New Belgium Brewing‘s Torched Earth Ale
Ubiquity, Frequency and Quality on Social Media
Satisfying Your Audience‘s Needs, Wants and Demands
Preach Like Chynna
Twitter Spaces, Customer Experience and More with Brian Hurst
The Four Ps of Marketing
Authenticity on Social Media
Jump on the Social Media Bandwagon Before It's Too Late
Marketing, Social Media, Healthcare and Teaching with James Gardner
Put More Emphasis on the Social in Social Media
Marketing is Every Employee's Job
PR and Corporate Communications with Maura FitzGerald
The Language of Global Marketing with Wendy Pease
The Free Offer Works Wonders
Marketing Isn't Difficult
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