Episode 79 - A Few Words with Jeff Copetas
In this episode - recorded at Out of Office in Hudson, Massachusetts - I talk with Jeff Copetas, Senior Director of Web and E-Commerce at Avid Technology, about dress codes in the workplace, homegrown videos, content marketing, social media, sales, advertising, Peter Frampton, Matthew McConaughey and much more.
My favorite quote of Jeff's from this episode? "Marketing is not 'buy my product anymore.'"
About Jeff Copetas
Jeff says, "I use my 20-plus years in E-Commerce, Digital Marketing and Social Media to help teams succeed and create value inside of organizations. And to have fun doing it, because that's just as important. Completely driven by data, conversion rate optimization, A/B testing and ALWAYS taking the perspective of the customer. Other than that, I am also a person. I love nonfiction books, ice cream, music and playing ice hockey. I’m a huge fan of long, hot showers and the Director of Web & ECommerce at Avid Technology."
Social Media, Samuel Adams and More
How to Crush It on Social Media with Kris Bryant
Embrace Technology Now
Episode 164 - My Marketing Monologue
Carhartt: A Great Brand in More Ways Than One
The Dairy Queen Brand Extension
Attracting the Attention of your Audience
What’s Your Current Situation?
Be Like Kevin
Making My Book with Maria Antonia Silva and Morgan Hume
Using Twitter Spaces in a College Classroom
Marketing, Networking, Empathy, Authenticity and More with Melissa Merrifield
The Six Ps of Retail Marketing
The Importance of Engaging Your Audience
Don’t Be Stuck for Content
Marketing, Personal Branding, Leadership and More with Richard Conner
The Growing Need for Content
The Personal Brand
Empathy in Marketing with Pat Timmons
Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth