With fewer barriers today, why aren’t we making the inroads that we should be? 🤔
… that’s the question raised by today’s inspiring woman in CX, the Co-Founder of Neos Wave, Maria McCann.
Citing the stagnant transformation failure rate, a lack of reduction in cost to serve, and declining customer satisfaction, Maria explains why she believes that industrial-sized CX frameworks are to blame. ❌
Sharing a ‘cringe-inducing’ anecdote and shining a light on the state of CX today, in episode #705, Clare and Maria discuss our obsession with metrics and KPIs above and beyond using common sense and providing kind and compassionate service, how frameworks intended to unify and elevate benchmarks are instead killing our creativity, and whether we’re losing sight of the end goal – improving experiences for customers.
To join the world’s first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today!
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WiCX Talk Trends: Customer Service – How Bad is it, really? Can AI Save the Day?
'Does culture eat strategy when it comes to customer service transformation?' with Leonie Williams
‘Is it really all in our heads?’ Addressing imposter syndrome and workplace bias with Ewa Davenport
‘Are you ready for the rise of the machine customers?’, with Sirte Pihlaja
‘If empathy isn’t the answer, what is?’, with Andreena Leeanne
‘Does the customer experience community really need Women in CX?’, with Ian Golding
‘Why CX is failing and what we need to do about it’, with Diane Magers
‘Does your CX/EX leave a bad taste in people’s mouths?’, with Sandra Thompson
Clare Muscutt talks with Christine Hemphill about the benefits of inclusive research and design
Clare Muscutt talks with Marina Bezuglova about the connection between well-being, CX, and EX
Clare Muscutt talks with Sonia Etxebarria about the importance of understanding users in experience design
Clare Muscutt talks with Susannah Simmons about removing barriers to adoption through user wellbeing
Clare Muscutt talks with Lauretta Campestre about empowering agents through conversation analytics
Clare talks with Ejieme Eromosele about perfectionism and leading with emotional intelligence
Clare Muscutt talks with Samantha Conyers about how AI will impact customer experience management (CEM) practices
Clare Muscutt talks with Charlotte Kennett about leveraging the alignment between Marketing & Customer Experience in B2B
Clare Muscutt talks with Natasha den Dekker about UX research & becoming the role model she never had
Clare Muscutt talks with DeAnna Avis about pivoting from CX to diversity and inclusion and the role that our personal stories play in driving our work
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