You need to protect the marketing assets of your business.
I got a call the other day from a client I hadn't worked with in 18 years. He wanted know if I still had the original art files for his business now. As strange as that sounds, in the old days I would have had that information but I sold my agency two years ago. The new owners don't have quite the file system I did so it took quite a while for them to find the artwork.
Is that my fault? No, it's his! He should have known better after 18 years in business. He should have multiple copies of his logo.
That's really what I want to drive home -- This is your business. These are your assets. It's great if you work with the marketing agency and they have copies of your logo and access to your website and other platforms. But you need to take responsibility Keep copies of your artwork and all the passwords for your website and other digital platforms. And have all the renewals sent to you.
s your business protect. It.
#958 Start with Original Content
#957 Time to Train Your Team
#956 Simple Video Tips for Small Business Owners
#955 Customer Focused Copy
#954 Listen toThis
#953 Create Human Centered Content
#952 What Will Your Offer Web Visitors?
#951 Strategic Marketing
#950 -Sales Stories
#949 Write Yourself a Letter
948 A New Take on PPC
#947 Selling the Dream
#946 Burn the Boat
#945 Why Do Storytellers Have More Fun?
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#943 - A Good CTA Drives Action
#942 Leverage Other People’s Platforms
#941 Lessons from a Lifelong Networker
#940 - The Conversion Form - Where the Magic Happens
#939 Build Your LinkedIn Brand
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