Often when I talk to business owners about their Google Analytics, they focus a lot of attention on how many people came to their website, how many unique visitors, and what their bounce rate was.
They miss some of the most valuable information in Google Analytics, which is where your traffic is coming from. This data is the most actionable of all the information in your analytics.
If your direct traffic is low, for example, that tells you that you need to be spending more time in offline activities, attending networking events, conferences, and trade shows handing out copies of your business card or handing out flyers with links to your website.
If your organic traffic numbers are low, that means you need to be creating more content for your website.
If your referrals are low, you need to spend time creating some inbound links to your website. If you want to improve the performance of your website tomorrow look at your traffic sources today.
If you’d like help building a plan to do this, drop us a note at roundpeg.biz.
#888 The Future of Content Marketing
#887 Improve Your Closing Rate
#886 I am my Brand
#885 Simple Tricks to Improve Your Public Speaking
#884 Google Can’t Read
#883 Maybe You Should Buy a Business
#882 Improve Your Listening Skills
#881 Hop Into the Mailbox
#880 Stop Spiraling Toward Burnout
#879 Make Chat GPT Work For You
#878 Go Where Your Customers Are
#877 Be a Great Podcast Guest
#876 The Marketing Path
#875 Common Startup Mistakes
#874It is ok to change direction
#873 Become a Better Public Speaker
#872 The Reason for Being
#871 The Complete Offer
#870 Things go Wrong
#869 Stop and Read This
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips