DMOU: Destination Marketing Organization University
Business:Management & Marketing
Bill Baker’s latest book is called “Place Branding for Small Cities, Regions & Downtowns.” We recently caught up with Bill to learn more about the new book and, more importantly, where he sees the future of Place Branding taking us all. Armed with several case studies to drive home his philosophies, Bill suggests that destination logos may well be giving way to font type to represent a brand…and several other game-changing concepts. Oh yeah...and there's a story about bagpipes and a kilt in there, too.
104: Bryan Tony • Thank the Lord for the Night Time
103: Vail Ross • What Matters to Hoteliers Now
102: Lynn Tillotson • A DMO Without Public Investment
101: Destinations International Advocacy Summit: The Go-To Rebuttal
100: Catherine Callary: Nothing About Us, Without Us
99: Al Hutchinson: What’s Next for Destinations International
Andreas Weissenborn: The Destinations International Foundation Challenge
Pam Seidl: How a Small Town Won a World Championship
Greg Edwards: Getting on Everyone’s Top Ten List
Sonya Bradley: Building a DEI-focused DMO
Live in Toronto: The New Gigs in Destination Leadership
Anthony Everett: Transitioning a DMO to a Social Enterprise
Tavis Hall: Breaking Convention
Kari Westlund: Managing a Destination’s Biggest Year Ever
Don Cason & Eric Woolridge: Designing a Magnetic Tourism Master Plan
David Gilbert: A DMO Taking Point on Talent Acquisition
Brett Oetting: Innovation in the Eye of a Pandemic
Nicole Hankton: A Different Way of Looking at Sales and Mentorship
Gregg Mervis: Designing a DMO-Convention Center Combo That Works
Greg DeShields: The Opportunity Within Tourism Diversity Matters
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