WVU Marketing Communications Today
Business:Marketing
Everyone is advertising, so how do you cut through the clutter in the B2B space? In this podcast, Bill Jones will discuss challenges B2B marketers face and offer tactics to solve those challenges. He’ll also touch on key lead generation tools as well as strategies to measure the ROI of direct marketing strategies.
Event Planning During the Current Health Crisis
Social Media Isn't a Magic Bullet
2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher
Crisis Ahead
You can do more than Survive: Crisis communications in the age of crisis
Creating IMC campaigns amidst COVID-19
Why diversity in the communications industry is critical
Concept Development in IMC: Nothing Just Hits You Out of the Blue
Marketing Transformation by Fire: How change is driving true buyer centricity
Is Influencer Marketing still relevant today?
Virtually Relevant: How to Produce Large Scale Public Gatherings Online
Print Media Isn’t Dead (But Sometimes It Feels Like it)
From IRL to URL: Connected Communications for College Students
Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?
How Does Travel and Tourism Survive the Coronavirus Crisis?
How Advances in Behavioral Science inform Effective Communication
How does a 67 year old seasonal brand like PEEPS® expand its target and not alienate its core consumers?
The Yin and Yang of Positioning and Branding
Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.
The New Normal: Advocacy Communications in the Midst of a Global Pandemic
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