GRIT: The Real Estate Growth Mindset
Business
In 2005, Rivers Pearce started doing e-commerce and lead generation for an ad agency in Atlanta and then moved to Charleston and South Carolina. Five years later, a real estate technology startup called BoomTown was looking for someone who can do search engine marketing and Rivers joined them as their 10th employee.
For almost a decade, Rivers helped grow BoomTown’s client base from 70 to well over 3000 clients by serving as their Director of Client Success, Director of Digital Marketing & Strategy.
With his vast experience working with operations and team/brokerage structures as well as the various technology, marketing, advertising, and operational components that support all of that, Rivers is considered a veteran in the real estate technology space.
Today, Rivers is the CEO & Co-Founder of W8less, a real estate and property technology consultancy that is focused on making people's processes better and ultimately creating an infrastructure to support their business’ success.
In this episode we talked about:
00:57 How Rivers came up with the weightless concept?
04:20 What does that mean to be “weightless”?
09:45 How Sisu’s way of automating processes helped operational efficiency for teams and brokerages
18:39 The key difference between Sisu and other transaction management platforms
20:24 What Rivers thinks anyone managing a real estate business should know
20:56 The value of looking outside the industry for your competitors
25:15 Why you should work with companies that can help you navigate the technology aspects of your business
26:23 What advice Rivers has for business owners moving forward
Episode 038 with Randy Carroll, Channel Manager at Chime Technologies
Episode 037 with Scott Sillari, Head of Sales & Marketing at Real Synch
Episode 036 with Kenny Klaus, Founder of CLME & Branch Manager at Keller Williams Integrity First
Episode 035 with Phil Treadwell, VP of Development and Regional Manager for Mason-McDuffie Mortgage
Episode 034 with Justin Nelson Business Partner and Performance Coach at Realty One Group Arete
Episode 033 with Spring Bengtzen CEO of the Utah Life Real Estate Group & Realty One Group Areté at Realty ONE Group
Episode 032 – GRIT: The Real Estate Growth Mindset, special guest Jim Remley, Founder of eRealEstateCoach
Episode 031 with Robby T, Coach & Lead Geek at Hatch Coaching and Nathan Joens, CEO and Co-Founder of Structurely
Episode 030 with Tom Ferry, Founder and CEO of Ferry International
Episode 029 with Alvaro Erize, CEO at CINC
Episode 028 with Dan Corkill, CEO & Co-Founder of Follow Up Boss
Episode 027 with Veronica Figueroa, CEO and Team Lead of The Figueroa Team at eXp Realty
Episode 026 with Michael Hellickson, Founder & CEO of Club Wealth Coaching
Episode 025 with Ricky Cain, President of the Cain Realty Group & Cain Cares
Episode 024 with Tim Harris, Founder of Tim & Julie Harris Real Estate Coaching
Episode 023 with Doug Gieck, Vice President of Production at 8z Real Estate
Episode 022 with George Morris, Founder & CEO of CENTURY 21 Everest
Episode 021 with Dan Noma Jr, Owner of Venture Real Estate & Investment (REI)
Episode 020 with Gary Boomershine, CEO of RealEstateInvestor.com
Episode 019 with Gabe Cordova, President of Firepoint Solutions
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