Get the notes from the show and more at otherrecordlabels.com/niche
Today, we’re talking all about the power of a niche, which is from Chapter 1 of the new book, Record Label Marketing Strategies.
The term “niche” is defined as a specialized segment of the market for a particular kind of product or service.
A record label’s niche could include their genre, geographic location, social stance, or any combination of specific categories.Record Labels Take Time
a big change is coming...
Quick Win: Audit Your Label’s Website
Catapult Recordings (Butch Wifey, Talel McBriar, Lu Lagoon)
Sync Licensing and Composing Music
Sync Licensing and Music Supervisors
Sync Licensing: How to Get a Sync Deal
Sync Licensing and Sync Agents
Sync Licensing: Preparing Your Audio for Sync
Sync Licensing and Music Libraries
Sync Licensing Book Recommendations
Sync Licensing in Advertising
Sync Licensing: What is Sync Licensing?
The Don’t Do List
Quick Win: Link-in-Bio Clean Up
Beggars Group (The National, Bartees Strange, The Smile)
How to Surprise Your Fans
Quick Win: The Spotify Artist Pick
Industry Insiders: Digital Advertising
Starting a Record Label YouTube Channel
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Immediately Kinfolk
This Next Song‘s About - A Songwriter‘s Podcast
RAISING THE BAR
No Jumper
Life of the Record