Get the notes from the show and more at otherrecordlabels.com/niche
Today, we’re talking all about the power of a niche, which is from Chapter 1 of the new book, Record Label Marketing Strategies.
The term “niche” is defined as a specialized segment of the market for a particular kind of product or service.
A record label’s niche could include their genre, geographic location, social stance, or any combination of specific categories.Quick Win: Twitter Profile Hack
Hydration Records (Ryan Hylton, Adiah, Tobi A)
The Post-Release Strategy
Quick Win: Artist Birthdays
Minaret Records (Won Pound, Nicole McCabe, Logan Kane)
The History of Record Labels
Industry Insiders: Genres
Why Email Marketing Is So Important
Lacreu Records - (The Slow Glow, Luis Otamendi, Sr. Presidente)
The 4 Attributes of a Great Record Label
Beth Shalom Records - (Ruth Mac, Brutalligators, Bryony Williams)
Record Label Business Plans
Kadasig - (Oh! Caraga, Jacky Chang, Malaya Macaraeg)
How to Boost Your Confidence as Label Owner
Other Record Labels Turns 4!
Lobby Art Editions - (Old Saw, Ben Varian, Post Moves)
Do Artists Need a Record Label?
Moderna Records - (Julia Gjertsen, Snorri Hallgrímsson, Jacob David)
Streaming Best Practices
Playlisting - INDUSTRY INSIDERS
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