Get the notes from the show and more at otherrecordlabels.com/niche
Today, we’re talking all about the power of a niche, which is from Chapter 1 of the new book, Record Label Marketing Strategies.
The term “niche” is defined as a specialized segment of the market for a particular kind of product or service.
A record label’s niche could include their genre, geographic location, social stance, or any combination of specific categories.Kiam Records - (Jennifer O‘Connor, Bird of Youth, Clint Michigan)
5 Bandcamp Mistakes to Avoid
Refresh Records - (Halogens, Gnawing, Young Mister)
Other Record Labels on Patreon!
A2IM - (INDUSTRY INSIDERS)
Why Your Record Label Isn’t Growing
Case Studies: Lauretta Records on Creating Your Own Roadmap
How to Keep Your Record Label Organized
Brassland - (The National, Bartees Strange, Doveman)
Are You Annoying Your Audience?
Secret Songs - (Ryan Hemsworth, Yvois, Kogane)
How to Review Vinyl Test Pressings
Women in Vinyl - (INDUSTRY INSIDERS)
Case Studies: The Record Machine on Bringing Value to Your Audience
Email Marketing for Record Label
Get Better Records - (Alien Boy, Evan Greer, Potty Mouth)
How to Bring Value to Your Audience
Carpark Records - (Cloud Nothings, Toro y Moi, Panda Bear)
Case Studies: This & That Tapes on Communicating Values
Should You Start a Record Label?
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