This week's episode of The New Marketing Show we talk about how business owners get caught up chasing the wrong metrics or vanity metrics. If you are not chasing the things that matter for your business when it comes to your marketing you are wasting time, energy and money. Hosts Kevin Eberle and Greg Taylor discuss the number of social media followers vs conversion, bounce rate and unique web visitors among other topics.
Key Takeaways:
BONUS CONTENT: Lead Tracking
Reputation Management [Episode 65]
BONUS CONTENT: Collaboration Over Competition
BONUS CONTENT: Staying Consistent with your Content Schedule
Stop Selling, Start Solving Business Problems | WordCamp NYC 2018 [Episode 64]
BONUS CONTENT: Time to Rebuild or Refresh?
BONUS CONTENT: Updates to Facebook Ads
Talking WordPress Design & UX with Michelle Schulp [Episode 63]
BONUS CONTENT: Making Marketing Changes
BONUS CONTENT: Marketing Principles & SEO
Different Roles WordPress Developers Play [Episode 62]
BONUS CONTENT: The Role of a WordPress Developer
BONUS CONTENT: Call Tracking
Business Intelligence [Episode 61]
BONUS CONTENT: Don't Be a Lazy Content Marketer
BONUS CONTENT: 3 Things Marketers Need to Stop
Lazy Content Marketing [Episode 60]
BONUS CONTENT: Social Media Crisis Plans
BONUS CONTENT: More Benefits of Podcasting
Benefits of Podcasting [Episode 59]
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