WVU Marketing Communications Today
Business:Marketing
Metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. Yet in social media it can get complicated quickly with amount of data and options of what can be collected and where. In this podcast, we will cover the basics of collecting social media data, tracking social media metrics and identifying KPIs (key performance indicators). We will also consider how to link social media actions to business goals and marketing objectives for social measurement and optimization. This episode's host is Cyndi Greenglass.
Some of the talking points will include:
Community is the Last Great Marketing Strategy
Can the Travel and Hospitality Industry Get Out of its Own Way?
What’s the Secret to Marketing Innovation?
What is Wrong with Subscription Marketing?
What Does the Future Hold for Search?
Healthcare Marketing is Moving Fast, but Where?
Of the Four Ps, Pricing may be the Key to your Future
The Emergence, and the Future, of Purpose Marketing
Will the Future Still Have a Place for the Intuitive Marketer?
Marketing from the Inside Out
Marketing for Small Businesses in a Time of Uncertainty
The Future Belongs to RevTech
Marketing Horizons First Half Roundup 2022
The Future Belongs to Gen. X
Digital Anthropologist: The New Role for Marketers
Too Many Tools, Too Little Think: Tackling the Challenge of Marcom Measurement
The Future of Higher Education Marketing
The Promise of Connected TV Advertising is Here
The Future of Content Marketing Will Surprise You
Beware! Customer Expectations Never Go Backward
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