WVU Marketing Communications Today
Business:Marketing
Metrics are simply standards of measurement by which efficiency, performance, or progress can be assessed. Yet in social media it can get complicated quickly with amount of data and options of what can be collected and where. In this podcast, we will cover the basics of collecting social media data, tracking social media metrics and identifying KPIs (key performance indicators). We will also consider how to link social media actions to business goals and marketing objectives for social measurement and optimization. This episode's host is Cyndi Greenglass.
Some of the talking points will include:
Treat Data Like a Team Member in Order to Succeed
The Persuasion Code: is there really a part of the brain that decides?
Top 3 ways data impacts the creative process + 3 tips on how to help your creative career
Why a Programmatic Media Approach has Value!
Social Media Metrics: Skinny Version
Does Awareness, Engagement & Loyalty Matter vs. the Math?
Integrated and Data-Driven Marketing at Integrate WV 2018
Why Every Business Needs a Social Media Policy Before You Get Fined by the FTC!
Topics and Trends in Direct and Digital Marketing
Has customer empowerment killed CRM?
The Value of a Programmatic Media Approach
Getting the Full Benefit out of Your Customer Research Data
Data at the Crossroads of Congress and Ethics
Living Comfortably with Data
Mind the Gap – Here comes Generation Z. Are you prepared?
5 Minute Tip on Going Mobile - Author Bob Bentz with Matthew Cummings - WVU Radio
Relevance Raises Response
Time to declutter your data and create your own narrative story
Emerging Social Media Trends Because of Data - Emerick & Greenglass
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