Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Sustainability still matters to UK shoppers – despite economic pressures. In fact, the majority of UK consumers in GfK’s Consumer Life survey agreed that “It is important that companies take environmentally responsible actions”. To appeal to shoppers today and tomorrow, every retailer, manufacturer, and brand owner needs to understand these sentiments and how they impact purchasing behavior.
For some companies, sustainability is already a key part of their ethos, for others, now is the time to review the latest consumer research, identify the opportunities and barriers, and take action.
In this podcast, we share the very latest research and suggest how brands and companies should respond. Sam covers a lot of ground, from sourcing to supply chain, packaging to messaging. Whatever category you’re in, there are some key insights about what sustainability means for you.
The Art of Digital Ad Targeting
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights
Changes in lifestyles & behaviors following COVID-19
Is Sustainability still important in uncertain times?
How American Consumers are Handling the COVID-19 Outbreak
Today's Cannabis Consumers: Understanding Their Needs, Concerns, and Purchases
Understanding CBD Consumers
Coronavirus: Tracking its impact on brands & consumers
The "dark" side of the marketing
Future of Retail: The Impact of Technology
Why are we still talking about Millennials?
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