Your past podcast content can do a lot more work for you to drive traffic, build credibility, open doors to prospects. I'm counting on the fact that you have a site for your podcast episodes and that you are connected in all the usual spots: iTunes, Stitcher, Libsyn, Blubrry, GooglePlay, etc. But you've had your show a long time. Why not put a new spin on past great episodes - new title, graphics and cover different points in the post, possibly edit the file a smidge or add commentary to the file? This can give you more content, easier and breath new life into your feed.
Most of the time, after 20 episodes, your past doesn't show on your iTunes channel. If you bring back a show going back further, you not only can revisit a topic, but you can reach out again to that guest and let them know you still find their episode valuable and want to give it more exposure. Send them the embed code, new graphics, new link and see what happens.
For more tips, or if your team is stretched already, come up with a monthly budget to schedule out 2-4 of these "best of" episodes each month and let me help you. susan@susanfinch.com
Tech Disasters and Compliance Meltdowns: A No-Filter Episode
11 Essential Tips for Engaging Podcast Guests and Creating Compelling Content
SEO Pitfalls and Triumphs: A Guide for Small Business Owners
From Wait-and-See to Revenue: Revolutionizing Your Sales Approach
The Exit Interview Advantage: How to Learn from Lost Customers and Reduce Churn
Retention Reimagined: How Everyone in Your Business Can Create Loyal Customers
From Met Gala to Monetization: How Chatbots are Bridging Content Creators and Audiences
Does your local community know what you do?
Pedal to the Metal: Joyride Jewelry's Acceleration from Local to Online
AI vs. Human Intelligence: The Proofreading Showdown
Getting Your Hands Dirty: The Value of an In-Person Community and "Peopling"
Launching Your Brand: The Steps for a Smooth Transition
Translating Your Brand Voice: Why Professional, Human Editing Matters
Balancing Protection and Simplicity in Your Vendor Contracts
Vetting Vendors: The New Shiny Thing Or Vendor is Tempting, But Can Be Costly
How AI and Time Management Converge for Maximum Efficiency
Checklist for Real Estate Brokers Before You Leave Your Franchise
Protect Your Business, Protect Your Clients: Mastering Internal Controls and Security
Building a Sustainable Tech Stack - Do you still use it?
Visionaries & Integrators: Navigating the Generalist vs. Specialist Hiring Maze
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The Power of Storytelling
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The Marketing Architects
The Marketing Secrets Show
Marketing Made Simple