Your past podcast content can do a lot more work for you to drive traffic, build credibility, open doors to prospects. I'm counting on the fact that you have a site for your podcast episodes and that you are connected in all the usual spots: iTunes, Stitcher, Libsyn, Blubrry, GooglePlay, etc. But you've had your show a long time. Why not put a new spin on past great episodes - new title, graphics and cover different points in the post, possibly edit the file a smidge or add commentary to the file? This can give you more content, easier and breath new life into your feed.
Most of the time, after 20 episodes, your past doesn't show on your iTunes channel. If you bring back a show going back further, you not only can revisit a topic, but you can reach out again to that guest and let them know you still find their episode valuable and want to give it more exposure. Send them the embed code, new graphics, new link and see what happens.
For more tips, or if your team is stretched already, come up with a monthly budget to schedule out 2-4 of these "best of" episodes each month and let me help you. susan@susanfinch.com
The Two-Way Interview with Mark Donnigan
Correcting the Disconnect in Your Customer Service
Vetting Your Network Security Vendor and Locking It Down.
Time for Security Review to Continue #WFH or Hybrid
What you need to know before going after an International or Global Market
What if the old audience is still enjoyable, but not as profitable?
No lead should be ignored, but not all leads should be sold to.
Keeping Your Event Attendees Engaged and Wanting More
Tucking Away Emotion to Build Your Invincible Brand
Crisis Readiness Equals Freedom - 3 Steps
Generate Revenue From All of Your Passions
Get out of your way and create a successful business.
Corinne McCormack - How to launch a multi-million dollar business.
Typos on your site can cost you money - tips to fix it.
Online Reviews - why you need them, where to find them and how to respond.
Which comes first - the why or the how in the first presentation?
When your voice drives the sale away before it started.
When to outsource sales training to jump start growth.
Decision Makers Have Disabilities.
5 Tips to Whale Hunting for Global Accounts
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
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