Your past podcast content can do a lot more work for you to drive traffic, build credibility, open doors to prospects. I'm counting on the fact that you have a site for your podcast episodes and that you are connected in all the usual spots: iTunes, Stitcher, Libsyn, Blubrry, GooglePlay, etc. But you've had your show a long time. Why not put a new spin on past great episodes - new title, graphics and cover different points in the post, possibly edit the file a smidge or add commentary to the file? This can give you more content, easier and breath new life into your feed.
Most of the time, after 20 episodes, your past doesn't show on your iTunes channel. If you bring back a show going back further, you not only can revisit a topic, but you can reach out again to that guest and let them know you still find their episode valuable and want to give it more exposure. Send them the embed code, new graphics, new link and see what happens.
For more tips, or if your team is stretched already, come up with a monthly budget to schedule out 2-4 of these "best of" episodes each month and let me help you. susan@susanfinch.com
Fostering Psychological Safety: A Key to Company Success
Skills Needed to Drive Performance Through Effective Coaching
Preventing Management Failure: Immersive Simulations Offer Solutions
Mastering Competitive Analysis for Sales Success
Achieving Competitive Advantage Through a Comprehensive Competitor Analysis
Grieving and the Workplace: How HR is Addressing Employee Needs
Breaking Down Financial Metric Silos: Ensuring Consistent Understanding Across the Company
Transform Employee Performance with Strategic Insight
Follow Up On the Leads, We’ll Do the Rest
Making Use of What Marketers Are Doing Right
How Are You Marketing To Your Employees?
You Wrote a Book, Is It Time to Relaunch It?
Reducing the Perception of Risks with Prospects
Are you good at generating sales opportunities?
Outcome-Based Budgets vs. Line Item Belt Tightening
The Importance of a Playbook and Just Sitting for 30 Days
You will make more money, work fewer hours, and have less stress - Todd Duncan promises you this.
Transactional vs. Lifetime Customers - which do you cultivate?
Kindness in Your Culture for Reputation, Recruitment, and Retention
The Role of the Conductor in B2B Leadership
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The Commercial Edge: Unleash the Power of People
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