With Covid continuing to shutter in-person events and business, LinkedIn has become a place where people show up to build relationships and make real connections.
And you already know that I preach using video to drop knowledge bombs, but what about leveraging LinkedIn Live and Events to build rapport and community? What’s the difference between the two?
LinkedIn Live is a public broadcast best used for Q&A, general discussions, and breaking news to create brand awareness and reach. Currently Live is in beta and you have to go through an application process to use the feature (link in resources).
Linkedin Events are private to attendees and better suited for educational or industry-specific events in order to build community and rapport with a specific audience. As long as you’re an admin, you can host an event from your company page and either livestream or webinar link.
But regardless of if you’re using one or both methods, there are some common themes on how to properly them:
Now is the time to start leveraging LinkedIn Live, or at minimum, Linkedin Events to grow your business. That's why I asked Russ Johns from #PirateBroadcast to come on the show and drop some pirate’s booty on how he has grown his Live audience.
If you’re ready to start building your LinkedIn community, start engaging regularly with prospects, and be willing to serve your audience, this episode of Video Marketing Mastery is for you!
Ep. 457: How to Use Video in Personal Relationships
Ep. 456: How Todd Used a Personalized Follow Up Video to Advance a Key Relationship
Ep. 455: Are you Carrying Baggage or Fuel?
Ep. 454: How to Use Video to Ice Break Cold Prospects
Ep. 453: Fast Immediate Reactions Are Dangerous
Ep. 452: David Meerman Scott on the Neuroscience of Proximity in Video
Ep. 451: Funny Moments Inside the Tony Robbins Green Room
Ep. 450: Go in the Car with Todd and his Team before his Tony Robbins Keynote
Ep. 449: Convert More Remote Buyers with a Strategy that Hits Home!
Ep. 448: How Todd's Training with a Client Generated $119M Using his Strategies
Ep. 447: How to Prepare Yourself for the Details so you can Win
Ep. 446: Why Event Marketing ROI Starts with Persona Segmentation
Ep. 444: The Butta Cakes Entrepreneurial Success Story
Ep. 443: How to Leverage FOMO at your Events
Ep. 442: 3 Biggest Mistakes Businesses Make With Hybrid, Virtual, and In-Person Events
Ep. 441: 6 Ways to Amplify your Event Marketing
Ep. 440: Todd Answers Questions About Video for Physical Products
Ep. 439: US Olympian Athlete Asks Todd How to Prepare for Interviews
Ep. 438: Google's "Seek to Action" for Key Moments in Video Search
Ep. 437: Listen to Todd's Interview on The Enlightened Executive w/ Susan Drumm
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