With Covid continuing to shutter in-person events and business, LinkedIn has become a place where people show up to build relationships and make real connections.
And you already know that I preach using video to drop knowledge bombs, but what about leveraging LinkedIn Live and Events to build rapport and community? What’s the difference between the two?
LinkedIn Live is a public broadcast best used for Q&A, general discussions, and breaking news to create brand awareness and reach. Currently Live is in beta and you have to go through an application process to use the feature (link in resources).
Linkedin Events are private to attendees and better suited for educational or industry-specific events in order to build community and rapport with a specific audience. As long as you’re an admin, you can host an event from your company page and either livestream or webinar link.
But regardless of if you’re using one or both methods, there are some common themes on how to properly them:
Now is the time to start leveraging LinkedIn Live, or at minimum, Linkedin Events to grow your business. That's why I asked Russ Johns from #PirateBroadcast to come on the show and drop some pirate’s booty on how he has grown his Live audience.
If you’re ready to start building your LinkedIn community, start engaging regularly with prospects, and be willing to serve your audience, this episode of Video Marketing Mastery is for you!
Ep. 375: Are you a Content Faucet or Fountain?
Ep. 374: Personalization in Sales w/ Jordan Herelle
Ep. 373: Why Personalization Matters w/ Jordan Herelle
Ep. 372: Why you Need to Provide Massive Value to your Social Content
Ep. 371: How to Flip Negatives into Positives
Ep. 370:20 Business Problems Video Solves
Ep. 369: Where Sales People Should Use Video First
Ep. 368: This Week Challenge Yourself to Demonstrate Authentic Spiritual Courage
Ep. 367: Pandemic Opportunity: Taking you career next level
Ep. 366: You are in Charge! Your stability resides inside of you.
Ep. 365:Blessing & Curse - Sometimes Can Look like the Same Thing
Ep. 364: When To Go Old School In The New School
Ep.363: How Often Should You Send Videos To Prospects
Ep. 362: The Secret For Getting Better Marketing Results
Ep. 361: Discomfort Is A Sign That Growth Is Coming
Ep. 360: How To Use Questions To Sell Faster
Ep.359: Todd Shares His Memories Of Covering A Presidential Inauguration
Ep: 358: The "I'm Not For Everybody" Maturity Level
Ep. 357: Its Time You Test LinkedIn Lead Gen Forms
Ep. 356: Todd's Tip- How To Close More Deals in 2021
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