Welcome back to the second part of our insightful conversation with Fred Mondragon, where we continue to explore the intricate world of sales intelligence. In our previous episode, the guys discussed the significance of prioritizing fit over intent when targeting potential customers. However, the most successful sales strategies understand that fit and intent must work hand in hand to achieve outstanding prospecting results.
Intent data has become an indispensable tool for sales teams seeking to identify and engage with prospects actively looking for solutions to their challenges. By analyzing online behavior, intent data offers invaluable insights into a prospect's buying readiness. When combined with a deep understanding of customer fit, sales teams can unlock the full potential of their prospecting efforts.
In this episode, Fred shares his expertise with Chris and Corey on effectively integrating intent data with fit-based targeting to create a powerful, holistic approach to sales. They examine the best practices for leveraging intent signals alongside demographic data, ensuring that you're targeting not only prospects who are ready to buy but also those who are the right fit for your solution. Join Chris, Corey, and Fred as they dive into the fascinating interplay between intent and fit, and discover how this synergy can help you achieve unparalleled success in your sales efforts. Listen to episode 218: Intent, Fit, and the Future of Sales Intelligence."
About Fred Mondragon:
Fred, a senior sales and business development executive with extensive experience at SaaS software companies, joined Rev in 2021. He has managed revenue generation channels at numerous successful startups and large companies, including TimesTen, Oracle, and most recently, Medallia, where he set up the channel sales and alliances function from scratch. Fred received his B.A. and MBA from Stanford.
Links from this episode:
Corey Frank on LinkedIn
Branch49
Chris Beall on LinkedIn
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EP29: Fun is a Requirement for Business Success
EP28: Construct Your Company So it is Unappealing to Parasites.
EP27: The Culling of the Non-Professionals in Sales
EP26: #WFH - Sales Pros - Do You Stand Still, Learn More, or Dominate Your Market?
EP25: Three Reasons Sales Reps Don‘t Follow Up
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EP21: The First Law of Sales Holes - If You Find Yourself in One, Stop Digging.
EP20: How to Make Fear Your Friend in Cold Calling
EP19: The Best Surfer (or Sales Rep) Out There Is The One Having The Most Fun.
EP18: Surf’s Up - We All Stand Equal Before a Wave.
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EP13: Mr. Miyagi and the Theory of Market Dominance.
EP12: Get the DeLorean; My Profession is Stuck in 1855.
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