Didn’t See It Coming with Marc Stoiber
Business:Marketing
Today, Roseanne Barr had her show cancelled by ABC because of her Twitter tirade (smearing, among others, Valerie Jarrett, Chelsea Clinton, the Muslim Brotherhood and George Soros).
Is ABC simply running away from the disaster? Or is human decency, and its implications for a decent company culture, dictating a new responsibility for corporations that want to succeed?
In this interview with CFAX's Mark Brennae, I dissect what could be a very good shift in the brand of the 'good company'.
If you like this interview, make sure to get my insights straight to your inbox by subscribing.
And don't forget to download my new, free e-book Stop Busting Your Brand!
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University-gate: a tale of rich people, and the depths they'll plumb for status brands
The Carolina Hurricanes, Justin Trudeau, and the art of the pirate brand
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From Co-working to Club 2.0: Creating the Future of Work
Ivanka, Facebook, and Brand Betrayal
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The fall of Sears (a brand story)
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Everything you wanted to know about positioning, but were afraid to ask.
Nike, Kaepernick, and the power of a bold brand
Getting Back to Brand Basics
Putin And The Brand of Authoritarian Strongmen
Brand Building in a Gig Economy World
The trick to creating infographics that work
What happens when iconic founders leave the brand?
The curious case of the creative person
The branding of marijuana
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